Professional Experience

Salesforce Marketing Cloud Consultant
Accenture

March 2019 - Present

Across the globe, Accenture provides professional services in strategy, consulting, digital, technology, and operations. As a Salesforce Marketing Cloud Consultant, I help define business requirements, design solutions and technical strategy, and implement and deploy the SFMC platform.

Brand Manager
The Richards Group (Quadratic)

April 2015 - March 2015

The Richards Group is the largest independent advertising agency in the country. As a Brand Manager within Quadratic, a subdivision of The Richards Group, I focused on such areas as print and digital advertising, relationship marketing, and B2B and B2C relationships. Some of my clients included the Orkin, Go RVing, TXU Energy, Sewell Automotive, and Central Market.

Director of Lifetime Value Marketing
Allconnect Inc.

September 2012 - March 2015

Allconnect is an online aggregator for home services, including cable, television, phone, electricity, and natural gas services. As Director of Lifetime Value Marketing, I effectively managed the team and increased market share through email and social network channels.

Software Implementation Consultant
Reynolds & Reynolds

March 2012 - September 2012

Reynolds & Reynolds is a provider of automotive retailing solutions for automotive dealers and automakers in the U.S., Canada, U.K., and Europe. As a Software Implementation Consultant, I determined the needs of clients through account and system analysis to promote conversion to appropriate Reynolds products and software.

Marketing Analyst
Reynolds & Reynolds

March 2011 - March 2012

Reynolds & Reynolds is a provider of automotive retailing solutions for automotive dealers and automakers in the U.S., Canada, U.K., and Europe. As a Marketing Analyst, I utilized strong planning and organizational skills to effectively manage 52-dealership clients nationwide. I also planned and designed innovative marketing strategies for clients and provided creative solutions, which assisted with improving the customer experience and increased profits.

Managing Partner & Developer
Bake My Site, LLC

August 2009 - March 2011

Bake My Site, LLC specialized in Small-Business Identity Design; Innovative & Custom Logo, Business Card, and Web Design. During my time with Bake My Site, I helped create state of the art designs for businesses and implementing SEO strategies in order to improve site rankings to top search positions.

Education

Master of Business Administration
Minor in Marketing
Texas A&M Commerce

August 2013

Bachelor of Arts in Communications
Minors in Mathematics, Statistics & Management
Purdue University

December 2010

Salesforce Marketing Cloud Email Specialist Certification

April 2019

Salesforce Marketing Cloud Consultant Certification

April 2019

Areas of Expertise

Strategic Marketing Campaigns
Brand Development
Process & Design Improvement
Market Trend Analysis/Analytics
Email & SMS Marketing
Project Management

Web & Print Content Development
Social Media Marketing
SEO Strategy
Focus Group & Market Research
Strategic Alliances
Cross-Functional Collaboration